Mastering User Retention Playbook (Amplitude)

What this is

A downloadable playbook from Amplitude, a product analytics company. The page offers it as a guide to reducing churn (users leaving) and raising customer lifetime value.

What the page says it covers

How to measure whether your product is really growing.

How retention differs across the user lifecycle.

Which user behaviours are linked to people staying.

How to turn new users into regular users, and regular users into heavy users.

How to win back users who have gone quiet.

Before you click

The page shows a download button. We could not confirm whether you must fill in a form or give an email first, and the page does not state the length, file format or publication date. Amplitude is a vendor, so expect its own product to appear in the examples.

Source: Amplitude. Described by Startup Monk in our own words after reading the landing page on 18 October 2026.